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A plan for every
data-driven team
Free
For startups and small teams who want to move from spreadsheets to a single source of truth.
$0
Includes 2 editors
What's included?
Unlimited comment seats
5 stakeholder domains
100k events observed in Inspector
Codegen included for editors
Schema sync to 1 downstream schema registry
Team
For scaleups and data-driven teams who need a configurable tracking plan and data quality workflow.
$250/m billed annually
$300/m
Includes 5 editors
Add editors: $50 / month / editor
What's included?
Unlimited comment seats
Unlimited stakeholder domains
100k events observed in Inspector
Codegen and observability plug-ins
Access to more events observed in Inspector
Codegen-only permissions
Schema sync to up to 5 downstream schema registries
Enterprise
For large organizations needing data quality enforcement, backed by robust security and dedicated support.
Let's talk
What's included?
Unlimited comment seats
Unlimited stakeholder domains
1M events observed in Inspector
Codegen and observability plug-ins
Enforceable admin approvals
Enforceable data standards
Stakeholder impact visibility
Schema sync to your entire stack
Enterprise-grade security
Premium support
Which plan is right for you?
Collaborative schema management
Tracking plan creation and edits based on live data
Extract your event and property structures from your live tracking to build a single source of truth.
Standardized data conventions
Build a shared event and property library with a global namespace and standardized naming conventions.
Continuous tracking plan audit
Make sure anyone can follow your tracking plan standards. Avo reviews your event and property definitions for your tracking plan and all suggested changes. Instantly catch issues such as inconsistent naming, duplicate items or missing descriptions.
Standard
Custom
Enforceable
Data design guardrails
Get instant feedback when designing data to ensure events and properties adhere to naming conventions and have correct and complete definitions.
Basic naming conventions
Configurable naming conventions
Custom naming conventions
Advanced data design
Use pinned properties to assign a constant value to a property. Assign allowed property values by source and/or event. Customize how your events and properties are sent to different destinations.
Visual event triggers
Document product screenshots to your events to communicate to your team when and where events should be sent.
Branched workflows
Work on multiple tracking plan changes in parallel without introducing conflicts, by branching out from your main tracking plan.
Branch approval workflows
Ask for a review, request and approve changes to your tracking plan, just like you do with your code.
Stakeholder-driven ownership
Organize and manage your tracking plan by areas of responsibility, by connecting groups of users with the data structures they rely on
5 stakeholder domains
Unlimited stakeholder domains
Unlimited stakeholder domains
Visible stakeholder impact for branch changes
Avo automatically surfaces impacted stakeholders when changes are suggested, enabling teams to mitigate cross-domain impact and/or coordinate alignment on changes affecting multiple stakeholders.
Protected branches
Configure what kind of members can make changes to the main branch and under what circumstances.
Advanced protection
Schema sync
Automatically sync your Avo tracking plan with Mixpanel Lexicon, Amplitude Data, Segment Protocols or your own webhook.
1 destination
5 destinations
Unlimited
Data observability and monitoring
Inspector event volume
Unlock continuous observability of your event instrumentation, both in development and production and immediately uncover and get alerted on new issues.
100K events/month
100k events/month
Access to additional volume
1M events/month
Access to additional volume
Continuous tracking health check
Be notified of new data contract violations. Spot duplicate events, uncover type inconsistencies and easily pinpoint the platform and version responsible.
Automatic alerts tailored to each team
Customize your alerts so that each team is notified on issues with the events they care about.
Issue management and regression monitoring
Collaborate on managing your issues by urgency and mark fixed issues as resolved. Inspector will alert you if they resurface.
Fast & Accurate Implementation
Avo Codegen
Wrap your existing analytics SDKs to unlock error-proof and type-safe implementation.
Codegen access for non-Editors
Give access to the powers of Codegen to anyone and everyone involved in tracking implementation. Charged per monthly active non-Editor pulling code.
Implementation status per branch
Enable your whole team to monitor the status of the implementation of every tracking plan update in dev, staging and production.
CI/CD and Command Line Interface
Generate code, automatically resolve merge conflicts and automate QA processes
Mobile and Web debuggers
Visualize, validate and inspect events in your app as they are sent
Security & Support
Activity log
Follow updates and activity in your workspace in real time.
Audit logs
Delight your security team with detailed audit logs.
SSO
Use an identity provider to manage the access of Avo users.
Google Login
Required Google Login
SAML SSO
SOC2 type 2 report annually
Avo offers AICPA System and Organization Control (SOC) 2 Type 2 reports annually.
Support
Get the right level of support for your team
Standard Support
Priority Support
Dedicated Customer
Success Manager